![]() The trip will include them playing, usually at a high volume.” “That is, to get the player to make an incremental trip to the casino. “One of the things that we discovered was that gifting events do exactly what they were designed to do,” Husain said. It was a result of parent company Casino Science performing analytic research to evaluate the effectiveness of gifting programs that InfiGifts was created. The company specializes in making in-depth studies of data and how casinos can make better decisions using the data that they generate. Given the operational challenges that properties face planning, budgeting, and executing what are arguably the most important occasions on a property’s player development calendar, VIP gifting is nothing to leave to chance.Īzam Husain is the CEO of Seattle-based Casino Science, a data science and analytics solution company for the gaming industry. InfiGifts is the one-stop answer to simplifying and deriving the maximum results from VIP gifting events. They do, however, take on a very special significance for player development teams whose goal it is to attract, cultivate, and maintain high end players. Gifting programs have long been a tried-and-true casino marketing strategy designed to build customer base and create brand loyalty. ![]()
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